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About Marketing MindsWho We AreWe are a firm of highly experienced marketing professionals headquartered in Sydney, Australia. Our insights come from many years in senior roles at well-known companies, managing major brands. Marketing Minds Consulting ServicesMarketing Minds Consulting helps businesses grow and become more profitable. We have particular strength in helping businesses who need to update their approach to the marketplace, perhaps through evolving their brand strategy or by addressing new market opportunities. We have extensive skills in strategic marketing and strong abilities in the creation and management of integrated marketing campaigns, particularly those involving digital marketing techniques. Learn more about Marketing Minds Consulting. Marketing Minds Like to Share Knowledge and IdeasThe Marketing Minds website is a rich source of information for everyone who is interested in marketing and for businesses in need of marketing ideas and/or help. We hope to build understanding and stimulate discussion about the value which marketing brings to a business. Please use any of the methods on our contact details page to get in touch with us - particularly if you want to share ideas or would like direct help with a marketing problem. What to Expect from Marketing MindsOn the Marketing Minds website we have published a mixture of what we believe is original thought, practical advice for business, and references to useful resources. Regular news and updates on marketing in the real world are provided through are marketing newsletter, Minds Eye. Though good academic research is very worth-while, Marketing Minds is not a site for academic theory on marketing and branding. Instead, we have created a repository of insights and techniques, drawing on decades of collective experience running marketing teams and heading up marketing organisations. Our Perspective on MarketingWe view marketing as critical to the success of any business. Marketing is the major driver of competitiveness and of competitive advantage. We therefore see marketing as having a leadership role in business. We do NOT see marketing simply as a service function to the rest of the company, and we think of it as much more than marketing communications. For more on we are talking about, please explore the marketing insights section of our site or have a look at our marketing to-do list. Who the Marketing Minds website will helpWe believe marketing is a topic for the owners of a business, principals and partners, business unit managers, and general managers. It is not just for people with marketing in their job title. If you are from an FMCG or perhaps a Finance or Telco industry background, people who do some of the stuff we talk about may have titles such as brand managers, category managers, market managers, sector managers, segment managers, or business development managers. It's all marketing and if you have such a title, you should find the site useful. Finally, you may notice that this is not a site created by "agency-side" people, though we hope visitors working in advertising, PR, and marketing service companies will find the site useful. Throughout the site we look at things from the "client side" perspective (in agency-speak).
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