Directory of Marketing
Industry Associations
& Marketing Information Sources
Directory of Marketing
Associations
Australian
Marketing Institute (AMI)
The leading organisation for marketing professionals in Australia. The AMI runs marketing training courses and holds a national conference each October and many local events throughout the year.
www.ami.org.au
Australian
Institute of Management (AIM)
Australia’s leading management organisation and professional body for managers. The Australian Institute of Management (AIM) is dedicated to helping managers and organisations build business management knowledge and know-how.
www.aimnet.com.au
Australian
Direct Marketing Association (ADMA)
Australia's leading direct marketing association. ADMA holds an annual marketing conference in Sydney each May.
www.adma.com.au
Australian Graphic Design Association (AGDA)
AGDA is the peak body for graphic design in Australia.
www.agda.com.au
Australian Interactive Media Industry Association
AIMIA is an organisation which brings together digital media professionals, holding many digital media industry knowledge-sharing events. It is particularly active in Sydney.
www.aimia.com.au
Australian Internet Industry Association
www.iia.net.au
Australian
Market and Societal Research Association (AMRSA)
A not-for-profit professional membership body of over 2,100 market research professionals, mainly
in Australia.
www.amrsa.com.au
Australian
Association of Market Research Organisations
www.amro.com.au
Landor Brand Dictionary
Landor Associates online dictionary of brand-related terms.
www.landor.com/?do=cBranding.getLexicon&g=1200
Media Federation of Australia
The Media Federation of Australia (MFA) was formed in 1997 with an objective of supporting those Agencies that specialised in media services (ie. media research, strategic planning, media negotiation and placement). Today the MFA has a total membership base of 19 Media Agencies who are collectively responsible for over 72% of media billings in Australia.
www.mediafederation.org.au
Market
Research Society of Australia
Ph - 02 9955 4830
Market Research Society (UK)
The world’s largest association representing providers and users of market, social, and opinion research, and business intelligence. Has members in about 70 countries, and publishes codes of practice, research guidelines, and other useful materials.
www.mrs.org.uk
The Association for Qualitative Research (AQR)
UK-based market research industry group focused on best practices for qualitative market research and on spreading understanding of the value and uses of qualitative research techniques (particularly the use of focus groups).
www.aqr.org.uk
Market
Research Quality Association
A standards body (linked to AMRSA), established by the market research industry
to set standards and improve the quality of market and social research
in Australia.
www.mrqa.com.au
Australian Professional Services Marketing Association (APSMA)
Only organisation dedicated to assisting Marketers and Business Developers working in the professional service sector in Australasia. Members represent the marketing, communication and business development teams of all major accounting and law firms in Australia and New Zealand.
www.apsma.com.au
Australia
Telemarketing & Call Centre Association (ATA)
www.ata.asn.au
Marketing
Association of Australia and New Zealand
www.marketing.org.au
The
Centre for Corporate and Public Affairs.
www.accpa.com.au
Public
Relations Institute of Australia (PRIA)
The peak professional body representing the interests of Australian public
relations and communication practitioners and consultancies.
www.pria.com.au
International
Association of Business Communicators (IABC)
Anot-for-profit international network of professionals committed to improving
the effectiveness of organizations through strategic interactive and integrated
business communication management. Has chapters in NSW and VIC.
www.iabc.com
American
Marketing Association (AMA)
The leading USA marketing association, who have a very informative and educational website, including blogs and newsletters.
www.marketingpower.com
The
Marketing Society - UK
The leading marketing body in the UK. Site is mainly for members only.
www.marketing-society.org.uk
Direct
Marketing Association - USA
Founded in 1917, the Direct Marketing Association (DMA) is today the largest
trade association for businesses interested in direct, database, and interactive
global marketing, with about 5,200 member companies from the United States
and 44 foreign nations on six continents.
www.the-dma.org
Direct
Mail Information Service (DMIS) - UK
www.dmis.co.uk
The
Advertising Association (UK)
A federation of 31 trade bodies and organisations representing the advertising
and promotional marketing industries including advertisers, agencies,
media and support services. Claims to be the only body that speaks for
all sides of an industry that was worth over £18.3 billion in 2004 in
the United Kingdom.
www.adassoc.org.uk
Advertising Awards Catalogue
The publisher Adforum maintains this site which links to all the major advertising awards. Several years history is maintained.
www.adforum.com/creative_archive/award/award.asp
Institute
of Practitioners in Advertising (IPA)
The IPA is the trade body and professional institute for leading agencies
in the UK's advertising, media and marketing communications industry.
www.ipa.co.uk
Competitive Intelligence - SCIP
Society of Competitive Intelligence Professionals
www.scip.org
Product
Development and Management Association
PDMA's mission is to improve the effectiveness of people engaged in developing
and managing new products - both new manufactured goods and new services.
www.pdma.org
Event Management
Exhibition and Event Association of Australia (EEAA)
The EEAA is a not-for-profit organisation that has as its primary objective the growth of the exhibition and event industry in Australia.
www.eeaa.com.au/
Meeting & Events Australia
MEA is a national, independent not for profit organisation dedicated to fostering professionalism and excellence in all aspects of meetings management.
www.meetingsevents.com.au
The Festival & Events Association of Australia
The Festivals and Events Association (FEA) is the peak national body representing Australia’s festivals and events industry.
www.fea.org.au
Melbourne Convention and Visitors Bureau
The Melbourne Convention + Visitors Bureau (MCVB) is a not for profit organisation that ensures Melbourne is recognised nationally and internationally as one of the world’s best cities for hosting business events.
www.mcvb.com.au
Australasian Special Events
Publication & resources for the Events Industry.
www.specialevents.com.au
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Marketing Publications Directory
NB: Subscription needed to access some sites.
Articles about marketing & advertising industry in Australia
B&T Marketing & Media www.bandt.com.au
Ad News www.adnews.com.au
Articles about direct marketing in the U.S.
DM News www.dmnews.com
American Demographics
Interesting publication and website that carrys much info on current techniques
and insights - though clearly focused on the US market.
http://www.demographics.com
(subscriber-only access)
aCFM magazine
www.customerfocusmagazine.biz
CMO - US-based publication aimed at CMOs and other senior marketing people
www.cmomagazine.com
Marketing
Matters
US web-radio series, sponsored by the American Marketing Association
www.wsradio.com/marketingmatterslive
Marketing (Singapore)
Online
site of the Singapore-based Marketing magazine (for Marketing, PR, & Advertising professionals)
www.marketing-interactive.com
NZ Marketing Magazine
Marketing news and articles from New Zealand
www.marketingmag.co.nz
PR
Influences
Independent website for the Australian PR community. Has much helpful,
free, information for communications professionals.
www.prinfluences.com.au
Selling Power
US-based Magazine and online site focused on the needs of sales professionals.
www.sellingpower.com
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Marketing Websites, Management Education and Strategy Sites
Harvard Business Review
www.hbr.org
Harvard Business School Publishing
http://harvardbusinessonline.hbsp.harvard.edu
McKinsey Quarterly
www.mckinseyquarterly.com
Royal Dutch Shell's Scenario Planning site:
Scenarios
Sloan School of Managementat MIT- OpenCourseWare
One of the world's leading business schools is publishing much of its
course material for free use on the internet. A superb site. Note that
use of these materials does not qualify you for any degrees or certificates,
and does not give you access to MIT faculty. No registration is required.
Sloan
School's OpenCourseWare
Stanford
Business School's video and audio
site
Provides free access to talks by some of the world's top business
leaders including:
Andy Grove (Intel Chairman, "Only the paranoid survive" author),
Jeff Bezos (Amazon.com founder), Richard Wagoner Jr (General Motors CEO),
Lou Gerstner (former IBM CEO), Bruce Chizen (Adobe President & CEO),
Steve Bennett (Intuit President & CEO), Ann Livermore (HP), Anne Sweeney
(Disney Channel President)
www.gsb.stanford.edu/news/audiovideo.html
Strategy + Business
Published by management consultants Booz Allen Hamilton
www.strategy-business.com
The
Wharton School's "Knowledge" Site
http://knowledge.wharton.upenn.edu
Oxford
University Press
Online (and print) publishing arm of the University of Oxford.
www.oup.com/online
Financial
Times "Mastering Management" site
A series of weekly supplements explaining the theory and practice of management.
Written by experts from leading business schools around the world.
go
there
Financial
Times Business School Rankings
Annual global surveys of Business School full time & executive MBA
and distance learning programs.
www.ft.com/businesseducation/mba
Financial
Times Ranking of Global MBA Programs
2006 Business School ranking
www.ft.com/businesseducation/globalmba2006
Business
Week
Business School Programs and Rankings
www.businessweek.com/bschools
Marketing-Related Lists and Rankings
Top 100 Global Brands 2006
Annual listing by Business Week of the world's leading brands, ranked by Interbrand's calculation of brand value (projected earnings, based on reports from analysts at J.P. Morgan Chase, Citigroup, and Morgan Stanley, discounted by various risk factors - see article for full explanation).
Business Week 2007 Best Brands Ranking
Business Week 2006 Brand Ranking
Millward Brown BrandZ Brand Equity Study
The WPP-owned Millward Brown annual study of brand values. BrandZ has a listing of the top 100 brands by value globally, the Top UK brands by brand equity, and the Top Asian Brands by brand value.
www.brandz.com
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