Marketing Strategy and Brand Innovation

Sales and marketing drive the growth of any brand or business. Brand strategy and marketing innovation are the keys to competitive advantage and increased profitability.

Marketing Resources

Original articles on marketing and branding topics.
Suggestions on how to create a marketing plan.
How to plan and create a brand architecture.
A marketing catalogue with recommendations and reviews of books by leading marketing thought-leaders.
Access to Marketing Minds' own marketing consultants and marketing services
Resources needed to build marketing plans, and information on many marketing topics, including industry associations and a range of marketing tools.
Our own list of recommended reading by the world's leading marketing gurus: thought leaders on marketing, branding, and business strategy.

Marketing Tips

Get some fresh ideas for your brand and marketing plans (and the customer experience which you deliver) by taking a look at our marketing insight section.

We share marketing tips and practical "how-to" information on topics such as market segmentation and market positioning, how to develop a brand's go to market strategy, how to develop value propositions, and how to plan market development strategy.

Marketing Consultants

If your business needs help with your marketing plans, then Marketing Minds Consultants may be able to provide the marketing services you need. Our marketing consultants provide marketing strategy advice, integrated marketing plan development and implementation services, and marketing campaign assistance, including the use of digital and online marketing tools.

Special Features

Marketing Minds Catalogue

Marketing in a Recession

Visit our New Online Marketing Book Shop

In response to popular demand for more detailed marketing information, we now offer an online marketing catalogue of books, videos and magazines on marketing, brand management, and much more.

We have one of the most extensive catalogues available anywhere. There are reviews of most books, customer ratings of books, reading lists, and prices you'll find it hard to better.

Visit the online
Marketing Minds Catalogue

Time to Market Smarter

The challenges of an economic downturn put enormous pressure on most marketing departments. In many organizations marketing is the largest single area of "discretionary spending".

The temptation to cut back on marketing is enormous - but a recession is exactly the time when marketing can have a major impact on generating profitable business. Some re-thinking may be required, however.

Read how marketing can
generate business success in a recession.

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	Today's Focus:
	Marketing in an Economic Downturn
	When times are tough and customers are not spending, marketing teams need to shine. Effective marketing, not just efficient execution, is more important than ever. Marketing decisions need to focus on the market segments and opportunies which will yield the best return on investments. Marketing in economic downturn is an opportunity to show leadership. Realistic optimisim is required. Read how to prioritise your marketing decisions in an economic downturn.



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